Coolity – From Waste to Wonder
In the land of fire and ice, where sustainability isn’t a trend but a way of life, Coolity was born with a bold vision: to revolutionize cold-chain packaging with nature itself.
It started with one woman’s question: “Why are we still shipping fresh fish in single-use plastic foam, when nature offers better solutions?”
That woman was Anna María Pétursdóttir—an Icelandic entrepreneur with roots in both the arts and business, and a passion for sustainable innovation. Drawing inspiration from her family’s legacy in natural and circular industries, she set out to build more than just a product—she built a mission.
Icelandic Innovation
PACKAGING made from grass could be the solution for sustainable transport of food?
Packaging today is about sustainability and responsible production. Coolity believes that sustainable economic growth is an important factor in the prosperity of the world’s population. We need to build a sustainable future for future generations and rethink how we can do better in harmony with nature.
VISION
Coolity´s vision is to become the global leader in sustainable cooling packaging and the first choice for fish exporters who want to replace the current mainstream plastic packaging used in the market.
MISSION
To be a leader on the market in the field of cooling packaging made from cellulose grass fibers, harnessing nature’s own remedies.
VALUE
Creation
Integrity
